Giti truck trek: Customer-driven innovation & excellence showcase

Giti Tire recently hosted its first exclusive heavy goods vehicle (HGV) ride-and-drive event in Europe, known as the Giti Truck Trek Experience. Held at the renowned Transpolis proving ground in Lyon, France, this event brought together more than 40 distributors and dealers from across Europe. The goal? To provide these key partners with a hands-on, in-depth experience of Giti’s truck and bus tire (TBR) portfolio in a real-world environment. The event not only underscored Giti Tire’s commitment to product performance but also highlighted the importance of customer feedback in refining and enhancing tire technology.

A hands-on demonstration of tire excellence

The Giti Truck Trek Experience was no ordinary customer event. It was a thoroughly curated showcase that tested the full spectrum of Giti’s tire capabilities across various driving scenarios. Rather than relying on presentations or mere testimonials, Giti Tire put its products to the test, allowing participants to see for themselves how the tires performed under different conditions

Among the key challenges included in the event were:

• Evade and Brake Challenge: The focus of this challenge was practicing emergency braking maneuvers. Truck drivers had to stop their vehicles abruptly at 80 kph. The GTR955, GDR675, and GSR259 tires demonstrated their remarkable grip and greater braking power in this test, even under high-stress circumstances. This was a crucial illustration of the safety precautions Giti incorporates into its tires to make sure they are capable of withstanding emergencies.
• Urban Truck Ride: One of the most difficult parts of operating a heavy-duty vehicle is maneuvering through congested areas. This course, which requires drivers to navigate tight places and make abrupt bends, was created to mimic such difficulties. The trucks, fitted with GAM851 and GDM687 truck tires from Giti, managed these obstacles with remarkable ease, showcasing the tires’ accuracy and adaptability in an urban environment. Many participants were amazed by the tires’ remarkable stability in cramped spaces.
• Freewheeling Slalom Challenge: A high-speed slalom course tested the tires’ stability and handling at speed. The GSR259 and GDR675 tires shone in this test, offering optimal control during sharp turns and fast maneuvers. This challenge was critical in showcasing the tires’ performance in maintaining stability while freewheeling at higher speeds—a common demand for long-distance truckers.

Participants had an exciting off-road taxi trip in trucks equipped with Giti GAO897 Off Road tires in addition to the scheduled driving challenges. This portion of the event showcased how Giti’s knowledge of motorsport technology translates to useful advantages in challenging conditions, pushing the limits of what truck tires can withstand.

The giti tire innovation: An in-depth look at the technical masterclass

In addition to the driving tests, Giti Tire held a Technical Workshop Masterclass in which its professionals provided insightful information about the tire development process. The way Giti Tire incorporates consumer feedback into product design was demonstrated to distributors and dealers during this engaging, hands-on workshop, which went beyond a traditional classroom setting. Tire performance as a whole, compound durability, and tread patterns are all optimized with the use of this real-world input.

The masterclass’s emphasis on Giti’s process of improving tire designs through direct feedback from truck and bus fleets worldwide was one of its most notable features. Giti is able to address the most important worries of fleet operators by integrating real-world use cases into the design and testing stages, guaranteeing that their tires not only meet but surpass their expectations in terms of longevity, safety, and fuel efficiency.

Building relationships: The importance of the “French Experience”

Giti Tire took advantage of the occasion to fortify ties with its European distributors and dealers in addition to showcasing its products. The “French Experience,” or the second day of the event, was centered on fostering a sense of connection and camaraderie. Participants explored the Fondation de l’Automobile Marius Berliet, a private collection of vintage cars, engines, and related parts, as well as the medieval village of Perouge.

A classic French lunch and wine tasting marked the end of the day, creating a laid-back tone where attendees could network and talk about their experiences in a more casual setting. In addition to strengthening the relationship between Giti and its partners, this cultural immersion demonstrated Giti’s commitment to building solid, long-lasting partnerships built on trust and common objectives.

According to Petr Cajka, Truck and Bus Director-Europe for Giti Tire, “all Giti distributors and dealers are completely brought into the TBR portfolio and philosophy, but once they get behind the wheel of a truck and try the tires for themselves their understanding of the products’ performance goes through the roof.”

“This is the foundation of our Verified by Customers marketing approach, since you will feel lot more confident in pitching the tires and services to large truck and bus fleets after you have used the tires yourself.

“I want to personally thank everyone who came to see us this week from all over Europe; it’s time to spread the word about Giti.”

“Verified by Customers” campaign: Real-world validation

The Giti Truck Trek Experience is a key component of Giti Tire’s “Verified by Customers” campaign. This initiative emphasizes the value of real-world validation, ensuring that distributors and dealers are not just selling a product—they are selling a solution they trust and have personally verified through hands-on experience. The campaign underscores the idea that real-world testing is critical to tire selection, providing distributors with a deeper understanding of how Giti tires perform in challenging scenarios.

According to Petr Cajka, Giti Tire’s Truck and Bus Director for Europe, “All Giti distributors and dealers are completely bought into the TBR portfolio and philosophy, but once they get behind the wheel of a truck and try the tires for themselves, their understanding of the products’ performance goes through the roof.” This firsthand experience empowers Giti’s partners to confidently recommend Giti tires to major truck and bus fleets, knowing that they have witnessed the products’ exceptional performance in real-world conditions.

Bridging performance and trust

The Giti Truck Trek Experience was not just about showcasing tire technology—it was about building trust. By inviting its key partners to experience the tires in real-world driving conditions, Giti demonstrated its commitment to transparency and accountability. This interactive format allows Giti distributors and dealers to promote products they genuinely believe in. It also reassures customers that the tires they’re purchasing are not only high-performing but also rigorously tested by both professionals and customers alike.

Looking ahead: Giti’s vision for the future

Giti Tire is dedicated to remaining at the forefront of innovation in the ever-evolving automobile sector. Giti’s innovative approach is shown in a number of initiatives, such as the Giti Truck Trek Experience. The company is always changing to meet the demands of the market and is committed to providing tire solutions that put sustainability, durability, and safety first.

Moving forward, Giti Tire aims to further expand its product offerings while maintaining the highest standards of quality and customer satisfaction. By continuing to engage directly with its partners and showcasing its products in dynamic, real-world environments, Giti is setting a new standard for customer engagement and product validation in the tire industry.

By blending cutting-edge technology with customer-focused initiatives, Giti Tire is not only meeting today’s market demands but is also paving the way for the future of mobility. The Giti Truck Trek Experience serves as a powerful testament to the company’s ongoing commitment to delivering reliable, high-performance, and customer-trusted tire solutions.